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Luke Lovely a exciting and contemporary fashion forward day brand. Luke Lovely is part of the sucessful fashion house – Fee G. Luke Lovely has it own unique style.

WHAT: The overall look is of a savvy and directional city wardrobe. The muted natural colour tones of the core tailoring pieces are highlighted with punches of colour from the geo/Aztec and digital prints. Luke Lovely is a collection of separates, which offers the customer her complete wardrobe, that she can mix and match to suit her everyday needs. The versatile nature of the pieces in the collection means that the Luke Lovely customer can potentially go from day to evening effortlessly with just a quick change of her accessories.””

HOW: The inspiration came from living life and months of just watching the world go by.